Brand Strategist & Art Director
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Bentley : Power of Performance
Brand:
Bentley
Role
Strategist, Art Director, Copywriter and Graphic Designer
Project type
Campaign Strategy
Deep Dive
To captivate a new generation of drivers, crafted an exclusive brand experience for Bentley, blending the power of performance with the art of luxury. Through an immersive culinary and performance event, the campaign brought Bentley’s unmatched ethos to life—where precision engineering met unforgettable moments. Designed to build brand awareness among Gen Z,
the experience positioned Bentley as an icon of heritage and a beacon of modern aspiration.
The project was proudly featured in the SCAD Annual Catalogue
and represented the SCAD Advertising Department at its finest.
