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Brand Strategist & Art Director
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WWF : Where is my home?
Brand:
World Wide Fund for Nature
Role
Branding &Identity, Strategist, Art Director, Copywriter
Project type:
Advertising & Branding, Campaign Strategy, Art Direction, Copywriting, Graphic Design
Deep Dive
The campaign is developed for World Wildlife Fund (WWF). 'Where is my home?' campaign tells the story of Grumble, a Giant Panda who can't find her home because of factories and buildings. The campaign shows how we talk about protecting nature, but our actions tell a different story. Through Grumble's journey, we see how our children's dreams of a green world are slowly disappearing.
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