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C4X

Client:

Arete Labs

Role

Brand Designer and Illustrator

Project type

Branding & Identity, Brand Guidelines, Brand Strategy

Arete Labs proudly introduces C4X, a new skincare brand designed with Australians in mind. At its heart, C4X stands for four promises: to be Conscious of every ingredient, Clinical in its effectiveness, Clean in its formulations, and Customised to individual needs. Built on these four pillars, C4X is more than just skincare — it's a commitment to thoughtful, science-driven, and personalized care.

Crafted the brand language and developed detailed brand guidelines, establishing a consistent, authentic, and strategic voice across all communications and customer touchpoints.

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