Brand Strategist & Art Director
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The Matrix x Coca-Cola: Unlock Your Reality
Brand:
Matrix & Coca Cola
Role:
Campaign Strategy, Art Direction, Copywriter & UX Designer
Project type:
Co-Branding, Brand Strategy, User Experience Design
Case Study
Designed an immersive brand activation merging the iconic worlds of The Matrix and Coca-Cola to create an unforgettable consumer experience. Through interactive storytelling, bold visuals, and experiential touchpoints, the campaign invited audiences to "unlock their reality"—mirroring the choice between illusion and authenticity. Coca-Cola’s refreshing energy met The Matrix’s spirit of rebellion, capturing the imagination of a new generation. The project celebrated two powerful brands through a futuristic lens, blending pop culture, innovation, and emotional engagement into one cohesive narrative.