Brand Strategist & Art Director
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Sherlock Holmes Typography Deck
Brand:
BBC
Role
Conceptualizer, Art Director, Copywriter, Illustrator
Project type
Advertising & Branding, Packaging Design, Illustration, Graphic Design
Deep Dive
What if the Sherlock characters were part of a rose?
Imagine the world of Sherlock Holmes blooming through the elegance of Typeface Garamond. In this whimsical collection, each character takes root in the form of a rose: Sherlock is the pollen—brilliant, focused, and just a bit aloof; Irene Adler dazzles as the petal—graceful and unforgettable; John Watson stands strong as the stem—steady and true; and Moriarty, naturally, is the thorn—sharp, sly, and always plotting. Narrated through the classic curves and timeless charm of the Garamond typeface, these cards capture the drama, wit, and mystery of Sherlock’s world—one beautiful letterform at a time.